When Kim approached Kalyl, they were in the middle of a rebrand and looking to clarify their unique POV into sharp messaging, nail down a brand voice, and show it off all with a manifesto that could start a cult.

‍

‍

"I was lacking depth with my values and what I wanted my business to be. It was so large in my head but I could never put it into words, which affected everything."

Through a collaborative process that let Kim thought-vomit everything

While Kalyl sifted through it for gold, their brand messaging started to take shape and the copy started flowing.

"My strong opinions and point of views have been distilled into something tangible and punchy, that I constantly refer back to...‍It has helped me lots during my rebrand, building my website and creating offers."

Kim's verdict: "SPECTACULAR, literally have no words for it..."