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WORDS HURT, WORDS INSPIRE, WORDS CONNECT, WORDS INVOKE, WORDS CHALLENGE, WORDS UNITE, WORDS REMIND, WORDS CONSOLE, WORDS SELL, WORDS HEAL WORDS DECEIVE, WORDS EMPOWER, WORDS TRANSFORM, WORDS CONFUSE, WORDS PERSUADE, WORDS COMFORT, WORDS IGNITE, WORDS SILENCE, WORDS REVEAL, WORDS BETRAY, WORDS EDUCATE, WORDS MOTIVATE, WORDS WOUND, WORDS LIBERATE, WORDS CLARIFY, WORDS ENTERTAIN, WORDS CONDEMN, WORDS PRAISE, WORDS MISLEAD, WORDS ENLIGHTEN,
WORDS HURT, WORDS INSPIRE, WORDS CONNECT, WORDS INVOKE, WORDS CHALLENGE, WORDS UNITE, WORDS REMIND, WORDS CONSOLE, WORDS SELL, WORDS HEAL WORDS DECEIVE, WORDS EMPOWER, WORDS TRANSFORM, WORDS CONFUSE, WORDS PERSUADE, WORDS COMFORT, WORDS IGNITE, WORDS SILENCE, WORDS REVEAL, WORDS BETRAY, WORDS EDUCATE, WORDS MOTIVATE, WORDS WOUND, WORDS LIBERATE, WORDS CLARIFY, WORDS ENTERTAIN, WORDS CONDEMN, WORDS PRAISE, WORDS MISLEAD, WORDS ENLIGHTEN,
SCENE I - A VOICE FLOATS THROUGH THE AUDITORIUM
YOU ARE
NOT too MUch
Tone it down. Smooth out the edges. Hide the parts of yourself that are messy.
Different. Raw. Or “unprofessional”.
When you're 'other', fitting in meant survival.
Blend in. Be careful not to offend.
BE SAFE.
Different. Raw. Or “unprofessional”.
When you're 'other', fitting in meant survival.
Blend in. Be careful not to offend.
BE SAFE.
but you're
NOT a condom, sweetie.
That’s not what you’re made for.
Safe doesn’t get a standing ovation.
It’s not seared into your memory forever.
Most “copy that converts” is sadly forgettable.
Branding shouldn’t be sterile.
It should be immersive. Interactive. Alive. Like theatre.
A performance that stirs people and makes them feel like part of your world.
Your too much-ness is your golden ticket.
Your oddities are your claim to flame (is that the saying?).
That’s what grabs them by the guts, keeps them hooked, and
makes your brand impossible to forget.
I want to bring you to the (brand) stage
and uncover the hidden depths that your audience will love you for.
Safe doesn’t get a standing ovation.
It’s not seared into your memory forever.
Most “copy that converts” is sadly forgettable.
Branding shouldn’t be sterile.
It should be immersive. Interactive. Alive. Like theatre.
A performance that stirs people and makes them feel like part of your world.
Your too much-ness is your golden ticket.
Your oddities are your claim to flame (is that the saying?).
That’s what grabs them by the guts, keeps them hooked, and
makes your brand impossible to forget.
I want to bring you to the (brand) stage
and uncover the hidden depths that your audience will love you for.
Scene II - CURTAINS OPEN ON:
KALYL
A creative director caught having a (not-so-secret) love affair with theatre.
Turns out, the rumors were true.
I'm manifesting a world where brands (and people) aren't afraid to be themselves. Where real gutsy storytelling turns heads and changes hearts.
If you want to turn your brand into an immersive experience SO SPECTACULAR that your clients can’t stop buying tickets for, a brand personality SO CLEVER that it consumes their thoughts, and haunts their waking moments....
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Your brand gets the same pizzazz I brought to PR agencies, luxury brands, music festivals, F&B and hospitality projects worldwide. I used to do it for them, now I do it for you.
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Your multi-ethnic, multilingual, culturally complex identity isn't something to water down. I turn that beautiful chaos into universal appeal that transcends borders.
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Your audience is bored to tears by everyone else's generic copy. Good thing I spent a lifetime learning exactly how to grab attention, hold it hostage, and move crowds.
SCENE III - PROJECT HIGHLIGHTS
If people don't read your pitch, they won't buy your offer. You’ll get the positioning and messaging of your offer, a creative theme (if you want one), and full sales page copy written from scratch.
01
SALES PAGE STORY
Done for you - Sales Page Copy
Brand identity, but make it theatrical. Theme, positioning, brand identity service, brand character, messaging strategy, story & tone of voice. (and a themed playlist!)
02
BRAND SPECTACLE
Done for you - Brand Strategy & Identity Package
The ultimate expressions of brand identity, creativity and values. No two are ever alike.
03
MANIFESTO MONOLOGUE
Done for you - Brand Manifesto & Implementation Guide
“This was hands down the best investment I've ever made on my business."
"My experience with you was just as spiritual as it was productive. Your mindful lines of questioning really challenged me to tighten up what I thought I knew about my business. Thank you for showing me that this all could be fun too. It was so easy working with you. I really did feel like I had real ass support for this haphazard creative business I call home.”
SCENE V - COMMUNITY
The Drama Club
Bi-monthly therapy session disguised as a digital afterschool drama club for solopreneurs and small biz owners.
Come vent, show & tell, celebrate wins, pitch your most unhinged ideas, get on-the-spot copy feedback from me, and on-the-spot feedback on everything else from a ragtag group of amazing human beings from different industries, united by a love for what we do.
CHORUS OF TESTIMONIALS
THE RECURRING EPILOGUE
THAT HURT!
(a dramatic newsletter):
An immersive inbox performance like you've never seen before.
Pierce your customers’ doubts with sharp words & storytelling secrets straight from the theatre.
