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Backstage blog

A playbill of essays, hot takes, and backstage notes on copywriting, world-bulding, brand storytelling, and refusing to be boring or forgotten. Published whenever the muse demands it.

Featured

10 Theater Techniques to Make Your Sales Page More Dramatic

The more compelling your sales page, the more conversions you'll see

August 7, 2026

10

-min Read

Brand Voice

Make your brand a main character: character archetypes for voice and copy

A brand character will make you recognizable, and help you know what to say & how to say it.

April 30, 2026

Sales Pages

10 Theater Techniques to Make Your Sales Page More Dramatic

The more compelling your sales page, the more conversions you'll see

August 7, 2026

Copywriting

The Art of Standing Out Online

Learn how to stand out and get noticed with techniques from the theatre

July 27, 2026